Long time, no…

This blog started as a project for a class I took studying for a master’s in communication from Johns Hopkins. I’d hoped it would evolve into a place where I post interesting news about communication and the digital world, but for multiple reasons that thought died quickly.

Life has changed a lot since the birth of this blog – I’m one thesis defense away from graduation (although that’s longer than it sounds) and now back in Florida. I still work for Johns Hopkins, now telecommuting to Baltimore from 1,000 a miles away. (It’s working magnificently – better than I’d imagined) I moved back to Florida to spend more time with my boyfriend who I met when I was a reporter at the St Pete Times and somehow just couldn’t shake after I left for Baltimore. All those components of life just fell neatly into place and, well, sometimes I have to pinch myself to know that this is real!

So now I’m ready to start blogging again. Some potential topics:
-digital communications & the intersection with philanthropic goals
-telecommuting
-cooking healthy, whole foods for two

Give me a bit to get geared up, but I’m hoping something good will come of this. Stay tuned…

Global Neighborhoods – a must-follow blog

Thanks to Twitter, I just landed on Shel Israel’s blog about social networks, Global Neighbourhoods. I happen to think Mr. Israel – and his counterpart, Robert Scoble, is rather brilliant, after reading on two separate occastions for two separate classes his book “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.” 

In a nutshell, these two published a book in 2006 clearly articulating how the Internet has leveled the communications playing field, changing the coversation between businesses and customers/clients from a one-way, paternalistic lecture to a two-way transparent conversation. People out there in the InterWebs can host their own blogs, like this one you read right now, where they air issues and publish their thoughts and opinions, have conversations with strangers and share information at a rapid, no-holds barred pace. Businesses should to two things, Scoble and Israel poist: 1. Pay attention to the blogs out there that comment on their company and industry and engage in the conversation and 2. Erect their own blogs where company leaders/influencers can speak openly in a personal, non-PR manner to connect with customers in a “real” way.

So I just read a post on Israel’s blog, and it’s fascinating: Comcast has staffers on a “team that scans social media and responds quickly to customer complaints with offers to help.” The blog post is about a guy whose beat is Twitter. Revolutionary!

Apparently this is old news, but its new to me, and I am fascinated to find out that a behemoth corporation like Comcast is devoting staff time to monitoring and engaging social media like Twitter.  Will find out more on this one…

Big fish, little fish, swimming in the fundraising water

I work at a monolithic non-profit, where we really are eradicating disease, educating future leaders, saving lives millions at a time, and making the world a better place. Really. This December we will wrap up a remarkably successful fundraising campaign that is on pace to exceed $3.5 billion.

I also work, on a volunteer or academic basis, with smaller non-profits that lack the super-power reputation and the tradition of giving within an established constituency. This summer one organization struggled to raise just a few thousand dollars, falling short of our goal and leaving many discouraged. The main problem was a lack of articulated need, as well as an unmotivated core of individuals tasked with making the asks despite being given communications assets and talking points.

Looking back, I see that the smaller organization’s micro-campaign might have benefited from the same principles that guide the strategy behind the larger organization’s. As an article, “Changing the World: Why its important for all fund-raising campaigns to follow the lead of the big ones and stress results, not need,” said:

Wage a billion-dollar campaign, and the campaign is about the message, and what philanthropy can do for you. Wage a small campaign, and the campaign is about the money, and what that money can do for us.

Interesting point. And not one I would have applied, despite my background in development communications. But I can see how that strategy would be effective. Our goals as a small arts organization aren’t, really, any less important than those of the larger institution. We have a lot of work to do to get to the same level, but there’s no reason why we shouldn’t position our goals and accomplishments with the same strategy.

 

Mistakes non-profits make with Web sites

The non-profit for which I’ve worked for the past three years has struggled to launch an addendum to our Web site that promotes the impact of philanthropy and conveys our need. There’s a million reasons, but one big one is that we never took the time or resources to identify what our constituents might seek in a development-centric Web site. Wht would they even need one, and what would people use it for? We are still trying to figure that out (and starting to make headway, thanks to a consulting company that sees dollar signs but also is willing to push us forward.) While thinking about that, I found a blog post on “Zen and the Art of Non-Profit Technology,” that puts together, simply, a list of mistakes non-profits tend to make on the Web. The list promotes the need for transparency, and warns Web sites not to over promise, because failure to deliver is the death of a Web site.

It’s a good guideline to keep at top of mind when developing Internet strategy for any organization, non-profit or not.

And… it’s up

Today, after approving Melinda’s comment on the post about the Merril College of Journalism’s failure to put up an online giving form as promised, I checked the site. Still not up – a month after I first checked and saw that it would be there “this week.”

So, being the engaged alum and development professional that I am, I wrote an e-mail to the college’s development director. I tried to be kind – “I hate to be a pest, but I want to make a gift to get my name on the wall, and with this being my line of work, too, and my heart being vested in the success of the College, I find the situation troubling.” – but the truth is, if I was working like that here, I would be in hot water.  Like, scarringly hot water (Maybe that’s why we raise three-quarters of a billion dollars a year, easy). One of the basic tenets of this sort of development is that you never, ever put up any roadblock that could stop someone from making a gift, and you spend a lot of time guessing what could possibly be a roadblock. This one, however, was pretty basic. If I can’t access the online form, I’m not going to give.

She responded right away, quite kindly, promising to have the site up by the end of the day. In about three hours, there it was. So, of course, I had to make my gift, and I did.

For my class this semester, Internet Strategies, we are tasked with building a campaign to raise money online using a real organization as an example. Maybe I will use the Knight Hall campaign for the project.

Back to basics

My four years at the University of Maryland were rich, and, now that I find myself in a personal and professional place that is rewarding in so many ways, what isn’t credited to my family and friends goes to my college education. The list is long, but one of the treasures I took away was a degree in journalism that landed me one of the industry’s most sought-after jobs, the first stop on a path that took me on a wild adventure.

So when the Philip Merrill College of Journalism came knocking with a glossy and gorgeous -if flawed – pitch for the college’s new home, Knight Hall, I was ready to open my wallet.

Postcards From Yo Momma

A few months or two ago, I heard about a new blog launched by an old acquaintence from The Philly Years with a keen sense for the ironic. I ignored it because I was drowning in Media Theory, and while I was thinking about agenda-setting, everyone else was reading Postcards From Yo Momma.

So funny. A great commentary on how women grapple with their evolving role as children grow into adults, and wise insight into how people adapt to technology and changes in communication habits.

My mom hasn’t yet picked up on e-mail except for sending forwards about “Christian Ways to Reduce Stress,” but I do have some great material for Postcards From Yo Pop, such as this gem sent right about when I was deciding to purchase real estate:

Nora,

Good to hear from you. I’m in Eastern Europe, still in the Communist empire. Does JHU have any positions overseas? It is a big world out there where the U.S. plays an insignificant role despite the insular attitudes rendered within its borders. You ought to see some of it before you become trapped by posessions and obligations.

Love,
Steve

Thanks, Dad – er, I mean, Steve! By the way, I think he’s right, it’s just a funny e-mail.

Public journalism: A prime example

We all know journalism is changing, and top-of-mind for many journalists or, uh, students of communication is the widening mediascape and emergence of public journalism.

Reading about it is one thing, but today we witness a prime example.

Talking Web 3.0

One day soon, norakoch.com will be reborn as an expert source for calculating emotrics and creating facehooks. Check out this (humorous) list of Web 3.0 buzzwords.

 

The Wiki Workplace: Some beach, somewhere

Bred on AIM conversations and cell-phone obsession, the digital generation stands on a social constitution of independence – yet interdependence, collaboration – yet personal responsibility, and participation – yet privacy. As Tapscott and Williams establish early in their book, “Wikinomics: How Mass Collaboration Changes Everything,” this new approach to communicating, socializing, and working is based on openness, peering, sharing, and acting globally – the tenets of the new wikinomics.

And as this generation matures into leaders of community and industry, this constitution follows. The principles of wikinomics are integrating into the new business world.