Check out Johns Hopkins’ new commerical, airing for the first time on ESPNU this weekend during the JHU-Duke matchup at 6:00 p.m.
The message is clever and the design first-rate, but what I’m most excited about is the university’s first steps into the digital age and full integration. Along with the commercial, the project includes a Web site that mimics film sites with links to Facebook, MySpace, and YouTube, as well as a radio spot and a blog. Way to go, JHU!
